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Every entry includes a detailed biography and a short précis of the creator’s approach, written by the designers themselves. An introduction assesses the status of graphic design in our increasingly digitized world and offers predictions of its future trajectory with the advent of advanced 3D technologies and the erosion of traditional advertising campaign conduits. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eGraphic Design Sourcebook\u003c\/span\u003e\u003cspan\u003e is an essential guide for anyone interested in the power of visual communication, and an absolute must-have publication for students and professional practitioners alike.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003c\/div\u003e\n\u003c!----\u003e","brand":"Charlotte Fiell, Peter Fiell","offers":[{"title":"Default Title","offer_id":43818515038384,"sku":"1783130164","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/6821\/9056\/files\/71S7x9Ys83L._AC_UY218.jpg?v=1722708610"},{"product_id":"neon-road-trip","title":"Neon Road Trip","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eTake to the road to discover the history and artistry of North America’s disappearing neon signs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eNeon Road Trip\u003c\/span\u003e\u003cspan\u003e chronicles the history of the commercial neon sign with a curated collection of photographs capturing the most colorful and iconic neon still surviving today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe vivid photographs are arranged according to the signs' imagery, with sections such as Spirit of the West, On the Road, Now That’s Entertainment, and Ladies, Diving Girls \u0026amp; Mermaids. 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These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct (especially sex) in an effort to push product and keep their theatres in business. 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