Effects of the Contemporary Media on Value and Practices of the Yoruba
By: John Oyewole
ISBN: 9783659744518
$83.05
3659744514
In the present time, there is much concern among many Yorùbá who feel that some of their traditional or cultural values are at the edge of extinction because of globalization, aided by the modern media. Though the media have brought a lot of innovations and positive developments among the Yorùbá, it is also alleged that the media have infested the Yorùbá communities, dominating the traditional Yorùbá life with alien and negative life-style. Young Yorùbá delightfully welcome the life-style portrayed in the media as ideal. The media have not only brought about hybridization, and in some cases erosion of some of the Yorùbá cultural practices in the observance and practice of some of the values, they have equally watered down many values and ideologies.